Know the tasks, optimize the experience
Task Analysis allows you to understand in depth how users carry out the most important activities on your product or service. With concrete data on times, errors and critical issues, you can optimize flows and create a more fluid, productive and satisfying experience.
With task analysis, we collect essential data on how users carry out each phase of a process. We analyze interaction flows step by step, identifying bottlenecks, recurring errors and opportunities for improvement. This allows us to reduce operating times and costs, increase productivity and offer a smoother and more satisfying experience.
What can we discover with task analysis?
- Which tasks create difficulties or frustration for users.
- Where errors or slowdowns occur and how much they weigh.
- Which problems are common to all users and which to only a subset.
- On average how long each task takes, how many mistakes are made and if someone gives up completing it.
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Task Analysis combines direct observation and advanced measurement tools. We test real users in the laboratory or remotely, analyzing how they carry out specific tasks. Every data collected helps us understand where to improve and which actions have the greatest impact on productivity and satisfaction.
The main steps in our process:
- Definition of critical tasks: we select the key activities to analyze based on business objectives and user needs.
- Test with real users: we observe and record every interaction to identify difficulties, errors, and completion times.
- Objective data collection: we measure average task duration, mistakes made and waiver points.
- Qualitative interviews: Let's explore with users the causes of the observed behaviors.
- Analysis and priority of intervention: we highlight bottlenecks and concrete solutions to optimize processes and interfaces.
The task analysis allows us to clearly see where users encounter obstacles and why certain behaviors occur. It's not just observation: we measure real times, errors and frustrations, transforming data into concrete evidence. This way we can eliminate bottlenecks, simplify processes, and design experiences that really work for people.
Fewer errors, more efficiency.
A targeted task analysis can make the difference: leaner processes, tasks completed without errors and happier users.
average reduction in the time needed to complete main tasks
average error-free completion rate increase
average reduction in task abandonment rate
The Task Analysis allows you to see your product through the user's eyes, with real data on times, errors and difficulties. It's a pragmatic approach: you immediately identify what needs to be improved, you optimize processes and create simpler and more effective experiences.
