Banking, Insurance & Fintech
Simplified access to compliance
How research with users has guided the transformation of the ANIA SAFE portal into an intuitive and effective work tool.
English
Ania Safe Compliance 2.0 Portal, a strategic tool for the insurance sector
ANIA SAFE, a company controlled by ANIA (National Association of Insurance Companies), carries out a key role in support Italian insurance companies, providing innovative services, specialized training and sector editorial resources. hers Compliance 2.0 portal It is a fundamental tool for operators: it offers access to insurance regulations, updated data, statistical reports and dedicated advice with experts.
The challenge
For the customer, this is strategic asset, however, the portal had some criticality In terms of usability, that they made The consultation is complex, especially for those who are not familiar with digital tools.
ANIA SAFE has entrusted Conflux with the task of developing a project of renovation and improvement of the user experience of the platform.
The main objective was optimize its usability, keeping the completeness of information and introducing new features, to make the consultation of insurance regulations more uncomplicated and intuitive for all professionals in the sector.
Overview
Conflux has supported ANIA SAFE in the process of renewal of the platform Compliance 2.0
To do this, the team adopted an approach based on research and co-design. THEin-depth analysis of the current experience, also conducted through the involvement Direct by users, has made it possible to identify the criticality and redefine the main User Journey.
The project has led to a complete redesign of all sections and functionalities, improving existing ones and integrating new ones, so as to create a coherent digital ecosystem, modulate And ready to evolve over time.
Conflux has demonstrated great expertise in the UX field and a strong ability to listen to our needs. It has allowed us to obtain a platform that perfectly meets the needs of insurance professionals.
The services that
We have adopted
Interviews
We conduct interviews with real users to gather useful insights, understand their needs and improve the service experience.
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Expert Review
We conduct expert reviews to quickly identify usability issues and improve design effectiveness through expert analysis.
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Benchmark
We compare services with those of competitors and comparators, identifying areas for improvement and opportunities for growth.
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UX Design
We conduct A/B tests to compare different design versions, optimizing user experience and conversions on websites.
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UI Design
We design visually appealing and intuitive interfaces, which improve the user experience and reinforce the brand's identity.
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Our methodology, based on in-depth research, iterative design and close collaboration with the customer, has made it possible to achieve concrete results in the ANIA SAFE project, significantly improving the usability and efficiency of the platform Compliance 2.0.
Our method
Our Approach
Starting fromexpert analysis, we conducted Five focus groups with different users of the platform, identifying critical issues of current experience and the User Journey more significant. These insights have steered the next phase of design.
The team work
The work continued with frequent meetings of technical validation and Legal, actively involving the legal staff of the customer to ensure the legal consistency, the technological sustainability and accessibility.
