Travel, Mobility & Hospitality
A booking experience easy and fluid
How constant performance monitoring and data-driven research guide the evolution of Italo's strategic digital asset.
English
Italo's digital booking experience, a strategic platform for The modern traveler
Italo - New Passenger Transport is one of the main European private operators in theHigh speed railway, and plays a key role in connect the main Italian cities. Its digital channels, which include the website And themobile app, represent the fundamental point of contact with millions of passengers. These platforms are one crucial tool not only for the selling direct, but also for the managing Of the entire travel experience: from searching for schedules and buying tickets, to viewing offers and managing your reservations.
The challenge
For Italo, digital channels such as The website and The app they represent a strategic asset fundamental, being the main point of contact and sale with travelers. However, the user experience It had several criticality that could make the search and purchase process less fluid, limiting conversion performance and upselling opportunities.Italo then entrusted Conflux with the task of leading a and on all its main digital touchpoints. The main objective was with a strictly . If you were looking at , improve the like the search box, and make more , with specific attention to the management of carnets and the introduction of features dedicated to registered users, to make the entire simpler, more intuitive and performing.
Italo then entrusted Conflux with the task of leading a complete research project, Redesign and optimization of the user experience on all its main digital touchpoints.
The main objective was optimize overall usability with a approach strictly Data-driven. If you were looking at reorganize the homepage, improve the visibility of key elements like the search box, and make more efficient purchasing flows, with specific attention to the management of carnets and the introduction of features dedicated to registered users, to make the entire booking process simpler, more intuitive and performing.
Overview
Customer
Industry
Travel, Mobility & Hospitality
Project duration
X months
Our approach: data-driven analysis, strategic design and continuous monitoring
Our journey with Italo was conceived from the beginning as a virtuous cycle, not as a single intervention. We started from a phase of in-depth analysis of the user experience, which made it possible to Gather insights necessary to drive a first, important strategic redesign digital channels. However, our work doesn't stop there. This first phase is accompanied by a , during which Constantly the And the . This process allows us to and to propose based on data, ensuring that Italo's digital platform not only solves initial critical issues, but and to improve its effectiveness over time.
However, our work doesn't stop there. This first phase is accompanied by a continuous optimization partnership, during which Let's monitor Constantly the performances And the main KPIs. This process allows us to identify new opportunities and to propose improvement interventions based on data, ensuring that Italo's digital platform not only solves initial critical issues, but Continue to evolve and to improve its effectiveness over time.
The services that
We have adopted
UX Design
We conduct A/B tests to compare different design versions, optimizing user experience and conversions on websites.
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UI Design
We design visually appealing and intuitive interfaces, which improve the user experience and reinforce the brand's identity.
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Analytics
We use digital and visual analytics to analyze user behavior and improve the design and conversions (CRO) of your services.
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Benchmark
We compare services with those of competitors and comparators, identifying areas for improvement and opportunities for growth.
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Service Design
We design services that improve the user experience and optimize our business processes for better results.
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Expert Review
We conduct expert reviews to quickly identify usability issues and improve design effectiveness through expert analysis.
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Our work with Italo goes beyond the concept of redesign. We have established a real strategic partnership, a virtuous cycle in which data analysis is not an isolated event, but the constant engine of evolution. It's not just about improving the platform today, but about ensuring its growth and performance tomorrow as well.
Our method
Our Approach
Starting from an expert analysis of digital touchpoints, we conducted an in-depth analysis of analytics data (both digital and visual) and a benchmarks of competitors. This has allowed us to Map The main critical aspects of the booking experience and to thoroughly understand user behavior, obtaining Insight who guided the entire project of redesign.
The team work
The work developed like a strategic and continuous partnership. Through monthly reports and Periodic meetings, we have worked in close synergy with Italo's design and business team to validate each intervention. This constant comparison has ensured that each solution is not only based on data, but also aligned with business objectives And ouch technical constraints, ensuring a consistent and effective evolution of the platform.
