Banking, Insurance & Fintech
Complexity transformed into clear decisions
How we transformed the complexity of the market into an objective trading dashboard for Quantaste.
English
Quantaste offers online training and professional tools for traders.
Quantaste is a company founded by Marco Casario with the aim of expanding its outreach activities through paths of specialized online training, and of supporting traders with new tools born from his experience in trading and software development.
The challenge
For Quantaste, Casario turned to Conflux with the need to create a User Experience project For a platform dedicated to traders, aimed at defining an optimal, usable and effective solution.
The 'Quantaste' platform It has an integrated dashboard function for traders with all the information stats And of the macroeconomics of the business cycle, useful for taking decisions plus Objective, based on the analysis of multiple factors related to financial assets.
Overview
The main purpose of the Conflux design team was to design a solution of complementary and scalable design for all platform requirements.
With the Benchmark data provided by the customer himself, we have designed a solution that is able to reflect both business requirements of the customer, both Desired by users, not to mention the best Best practice Say competitor is comparable.
The creation of hybrid solutions guarantees the uniqueness of the platform, and contributes to definition of new standards of consultation in the landscape of online solutions dedicated to traders
There are many trading Web Apps that contain numerous tables and data, but they do not show what a trader actually needs at both a basic and advanced level. Thanks to Conflux, we have created a tool that can provide this information in a structured, complete, but also easy-to-use way.
The services that
We have adopted
UX Design
We conduct A/B tests to compare different design versions, optimizing user experience and conversions on websites.
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UI Design
We design visually appealing and intuitive interfaces, which improve the user experience and reinforce the brand's identity.
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Product Design
We design digital products aligned with business objectives and user needs, reducing risks and accelerating time-to-market.
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The activities carried out for our client's platform were essential to find optimal solutions and to organize within the platform a large amount of data essential for traders. Putting the user at the center, we have designed an effective and easy-to-use product.
Our method
Our Approach
We have chosen to rationalize functionality and design solutions for various types of content, existing or future. The customer has greater freedom and autonomy in creating new sections, following the visual and design mood defined during the design phase.rationalize functionality and design solutions for various types of content, existing or future. The customer has greater freedom and autonomy In creating new sections, following the visual and design mood defined during the design phase.
The team work
Our UX researcher and designers they have created new features with the direct customer support, a well-known nationally renowned trader, and collaborated with the development team, to ensure the feasibility and quality of the implementation of the solutions.
What makes the project unique
- 2 customer journey identified;
- 5 flexible templates drawn;
- design of a scalable solution with rationalized functionality;
- UI Kit focused on typography;
- uniqueness of the platform and definition of new consultation standards
