Retail & E-Commerce
High-performance e-commerce Beyond the shopping cart
How we translated Corneliani's tailoring excellence into an experience fluid e-commerce rich in content.
English
Corneliani is an Italian excellence in menswear, which has been bringing elegance to the world for over 60 years.
Founded in Mantua, Corneliani has built over time asolid and recognizable identity, becoming a point of reference for men who seek quality, style and attention to detail. The company unites tradition and innovation at every stage of the production process, investing in searching, sustainability and valorization of the territory. His presence in main international markets testifies to an open and contemporary approach, capable of interpreting the taste and needs of modern man.
The challenge
In his digitalization path, the company turned to Conflux to design the new design of the e-commerce site both in terms of correctness with respect to UX standard, both in terms of effectiveness.
The project focused on offering users a browsing experience Fluid, intuitive and pleasurable, in order to allow the brand to adopt a successful business strategy through the design of an effective, beneficial UX in the short and long term.
One of the main requests was to Emphasize the contents And make easier access, allowing the user to Get to know the company better and its high-quality tailoring products, as well as its history and its Prestigio.
Overview
La user experience design has been edited for both the desktop and mobile versions, respecting the technical constraints of the brand.
Conflux experts have designed acompletely revisited user experience and optimized, working in Close collaboration With the marketing team by Corneliani. The vision of the project was to create a Sitting at the height degli brand standards, offering the user an experience similar to that of wearing a custom-made garment of the highest quality.
During all phases of the project, it was placed The emphasis on the user through an approach of person-centered design, in order to optimize the user experience on the platform and make navigation simple and intuitive.
Thanks to the experience of Conflux experts in UX design, it has been possible to improve the user experience on the Corneliani site, making the many services available more easily accessible and intuitive to use. The emphasis was placed on creating an effective and intuitive user interface, without neglecting the need to comply with brand standards.
The services that
We have adopted
UX Design
We conduct A/B tests to compare different design versions, optimizing user experience and conversions on websites.
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Analytics
We use digital and visual analytics to analyze user behavior and improve the design and conversions (CRO) of your services.
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Benchmark
We compare services with those of competitors and comparators, identifying areas for improvement and opportunities for growth.
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Expert Review
We conduct expert reviews to quickly identify usability issues and improve design effectiveness through expert analysis.
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Through our Evidence based design™ design model, we help our customers analyze, design and design innovative services and products such as Apps, e-commerce and websites. Thanks to the Human Centered Design process, defined through a qualitative and quantitative methodology, we are able to design effective digital touchpoints for end users, able to support the business needs of our customers.
Our method
Our Approach
In the project, a 'mobile first' approach, starting with detailed mobile wireframes, then adapted to the desktop version. We have adopted a minimalist design based on UX to make highlight brands and content, and improve accessibility for users.
The team work
Our UX researcher and designer they have collaborated with the Corneliani's team, the developers, the SEO specialists and partners of the entire value chain during all phases of the project, to guarantee an excellent result.
What makes the project unique
- realisation of wireframe and interactive advanced prototypes
- design of a Check-out processt simpler and more fluid
- Reinterpretation of the entire information architecture
- Attention to Microcopy And ouch textual content
- valorization of distinctive services Of the brand
